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556x3d

Agronegócios em Geral

Dicas para inovar no agronegócio e vender mais 6vx6j

by Mario0735

O jornalista Rodrigo Capella, diretor geral da Ação Estratégica – Comunicação e Marketing no Agronegócio, acaba de lançar seu novo livro, intitulado “Como inovar no agronegócio para alavancar as vendas”.

A obra tem 90 páginas e traz diversas dicas e orientações para produtores rurais, empresas de agronegócio, startups e cooperativas.

De acordo com Capella, o livro, que tem gratuito, está dividido em duas partes: Preparação e Ação. “Na Preparação, os leitores encontrarão rico conteúdo sobre reputação e lucro, além de dicas básicas. Já em Ação, os textos abordarão marketing, vendas, agronegócio digital, alto impacto, tecnologia, entre outros pontos”, pontua o autor, com diversos livros e artigos publicados, no Brasil e no exterior.

Capella acrescenta que o seu novo livro estimula os leitores a pensarem na estratégia mais adequada. “Nem sempre ela será a melhor, somente será a mais apropriada. Isso será bom porque em uma engrenagem, uma boa peça ajudará no ritmo adequado”, destaca o diretor da Ação Estratégica, que tem forte atuação nas redes sociais.

Para fazer o gratuito, e:

Como inovar no agronegócio para alavancar as vendas

Sobre o autor:

Rodrigo Capella é diretor geral da Ação Estratégica – Comunicação e Marketing no Agronegócio. Com atuação no agronegócio desde 2004, Capella é jornalista e pós-Graduado pela PUC-SP. Palestrante e Apresentador do Via Capella, programa de entrevistas focado em agronegócio e com forte repercussão nas redes sociais.

Capella é autor de livros e de artigos sobre agronegócio publicados no Brasil e no exterior. Idealizador do projeto “Alertas do Agronegócio”, que leva demandas do setor para o Executivo e o Legislativo. Fundador e Editor do site Marketing no Agronegócio: www.marketingnoagronegocio.com.br

FONTE: Ação Estratégica – Cristina Arinelli
[email protected]

Mario nu4k

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