/*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 14px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 32px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--normal: 16px;--wp--preset--font-size--huge: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}.penci-block-vc.style-title-13:not(.footer-widget).style-title-center .penci-block-heading {border-right: 10px solid transparent; border-left: 10px solid transparent; }.site-branding h1, .site-branding h2 {margin: 0;}.penci-schema-markup { display: none !important; }.penci-entry-media .twitter-video { max-width: none !important; margin: 0 !important; }.penci-entry-media .fb-video { margin-bottom: 0; }.penci-entry-media .post-format-meta > iframe { vertical-align: top; }.penci-single-style-6 .penci-entry-media-top.penci-video-format-dailymotion:after, .penci-single-style-6 .penci-entry-media-top.penci-video-format-facebook:after, .penci-single-style-6 .penci-entry-media-top.penci-video-format-vimeo:after, .penci-single-style-6 .penci-entry-media-top.penci-video-format-twitter:after, .penci-single-style-7 .penci-entry-media-top.penci-video-format-dailymotion:after, .penci-single-style-7 .penci-entry-media-top.penci-video-format-facebook:after, .penci-single-style-7 .penci-entry-media-top.penci-video-format-vimeo:after, .penci-single-style-7 .penci-entry-media-top.penci-video-format-twitter:after { content: none; } .penci-single-style-5 .penci-entry-media.penci-video-format-dailymotion:after, .penci-single-style-5 .penci-entry-media.penci-video-format-facebook:after, .penci-single-style-5 .penci-entry-media.penci-video-format-vimeo:after, .penci-single-style-5 .penci-entry-media.penci-video-format-twitter:after { content: none; }@media screen and (max-width: 960px) { .penci-insta-thumb ul.thumbnails.penci_col_5 li, .penci-insta-thumb ul.thumbnails.penci_col_6 li { width: 33.33% !important; } .penci-insta-thumb ul.thumbnails.penci_col_7 li, .penci-insta-thumb ul.thumbnails.penci_col_8 li, .penci-insta-thumb ul.thumbnails.penci_col_9 li, .penci-insta-thumb ul.thumbnails.penci_col_10 li { width: 25% !important; } }.site-header.header--s12 .penci-menu-toggle-wapper,.site-header.header--s12 .header__social-search { flex: 1; }.site-header.header--s5 .site-branding { padding-right: 0;margin-right: 40px; }.penci-block_37 .penci_post-meta { padding-top: 8px; }.penci-block_37 .penci-post-excerpt + .penci_post-meta { padding-top: 0; }.penci-hide-text-votes { display: none; }.penci-usewr-review { border-top: 1px solid #ececec; }.penci-review-score {top: 5px; position: relative; }.penci-social-counter.penci-social-counter--style-3 .penci-social__empty a, .penci-social-counter.penci-social-counter--style-4 .penci-social__empty a, .penci-social-counter.penci-social-counter--style-5 .penci-social__empty a, .penci-social-counter.penci-social-counter--style-6 .penci-social__empty a { display: flex; justify-content: center; align-items: center; }.penci-block-error { padding: 0 20px 20px; }@media screen and (min-width: 1240px){ .penci_dis_padding_bw .penci-content-main.penci-col-4:nth-child(3n+2) { padding-right: 15px; padding-left: 15px; }}.bos_searchbox_widget_class.penci-vc-column-1 #flexi_searchbox #b_searchboxInc .b_submitButton_wrapper{ padding-top: 10px; padding-bottom: 10px; }.mfp-image-holder .mfp-close, .mfp-iframe-holder .mfp-close { background: transparent; border-color: transparent; }@media (max-width: 768px) {.penci-sb2_con_sb1, .penci-sb2_sb1_con, .penci-sb1_con_sb2, .penci-sb1_sb2_con, .penci-con_sb1_sb2 { flex-direction: column; display: flex; }.penci-sb2_con_sb1 > .widget-area-2, .penci-sb2_sb1_con > .widget-area-2, .penci-sb1_con_sb2 > .widget-area-1, .penci-sb1_sb2_con > .widget-area-1, .penci-con_sb1_sb2 > .penci-wide-content { order: 1 !important;margin-top: 0; }.penci-sb2_con_sb1 > .penci-wide-content, .penci-sb2_sb1_con > .widget-area-1, .penci-sb1_con_sb2 > .penci-wide-content, .penci-sb1_sb2_con > .widget-area-2, .penci-con_sb1_sb2 > .widget-area-1 { order: 2 !important;margin-top: 20px; }.penci-sb2_con_sb1 > .widget-area-1, .penci-sb2_sb1_con > .penci-wide-content, .penci-sb1_con_sb2 > .widget-area-2, .penci-sb1_sb2_con > .penci-wide-content, .penci-con_sb1_sb2 > .widget-area-2 { order: 3 !important; }}.penci-portfolio-wrap{ margin-left: 0px; margin-right: 0px; }.penci-portfolio-wrap .portfolio-item{ padding-left: 0px; padding-right: 0px; margin-bottom:0px; }#main .widget .tagcloud a{ }#main .widget .tagcloud a:hover{}.a-stats { --akismet-color-mid-green: #357b49; --akismet-color-white: #fff; --akismet-color-light-grey: #f6f7f7; max-width: 350px; width: auto; } .a-stats * { all: unset; box-sizing: border-box; } .a-stats strong { font-weight: 600; } .a-stats a.a-stats__link, .a-stats a.a-stats__link:visited, .a-stats a.a-stats__link:active { background: var(--akismet-color-mid-green); border: none; box-shadow: none; border-radius: 8px; color: var(--akismet-color-white); cursor: pointer; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu', 'Cantarell', 'Helvetica Neue', sans-serif; font-weight: 500; padding: 12px; text-align: center; text-decoration: none; transition: all 0.2s ease; } /* Extra specificity to deal with TwentyTwentyOne focus style */ .widget .a-stats a.a-stats__link:focus { background: var(--akismet-color-mid-green); color: var(--akismet-color-white); text-decoration: none; } .a-stats a.a-stats__link:hover { filter: brightness(110%); box-shadow: 0 4px 12px rgba(0, 0, 0, 0.06), 0 0 2px rgba(0, 0, 0, 0.16); } .a-stats .count { color: var(--akismet-color-white); display: block; font-size: 1.5em; line-height: 1.4; padding: 0 13px; white-space: nowrap; } window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments)} gtag("set","linker",{"domains":["revistadeagronegocios-br.informativomineiro.com"]});gtag("js",new Date());gtag("set","developer_id.dZTNiMT",!0);gtag("config","G-NPLM3JZH69") { "@context": "http:\/\/schema.org\/", "@type": "organization", "@id": "#organization", "logo": { "@type": "ImageObject", "url": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/wp-content\/s\/2023\/08\/cropped-REVISTA-ATTALEA-menu-2024.jpg" }, "url": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/", "name": "Revista Attalea Agroneg\u00f3cios", "description": "Desde 2006, Tecnologia e Informa\u00e7\u00e3o em suas m\u00e3os." }{ "@context": "http:\/\/schema.org\/", "@type": "WebSite", "name": "Revista Attalea Agroneg\u00f3cios", "alternateName": "Desde 2006, Tecnologia e Informa\u00e7\u00e3o em suas m\u00e3os.", "url": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/" }{ "@context": "http:\/\/schema.org\/", "@type": "WPSideBar", "name": "Sidebar Right", "alternateName": "Add widgets here to display them on blog and single", "url": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/dicas-para-inovar-no-agronegocio-e-vender-mais" }{ "@context": "http:\/\/schema.org\/", "@type": "WPSideBar", "name": "Sidebar Left", "alternateName": "Add widgets here to display them on page", "url": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/dicas-para-inovar-no-agronegocio-e-vender-mais" }{ "@context": "http:\/\/schema.org\/", "@type": "BlogPosting", "headline": "Dicas para inovar no agroneg\u00f3cio e vender mais", "description": "Novo livro de Rodrigo Capella, com gratuito, \u00e9 indicado para produtores rurais, empresas de agroneg\u00f3cio, startups e cooperativas", "datePublished": "2020-07-20", "datemodified": "2020-07-20", "mainEntityOfPage": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/dicas-para-inovar-no-agronegocio-e-vender-mais\/", "image": { "@type": "ImageObject", "url": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/wp-content\/s\/2023\/08\/cropped-REVISTA-ATTALEA-menu-2024.jpg" }, "publisher": { "@type": "Organization", "name": "Revista Attalea Agroneg\u00f3cios", "logo": { "@type": "ImageObject", "url": "https:\/\/revistadeagronegocios-br.informativomineiro.com\/wp-content\/s\/2023\/08\/cropped-REVISTA-ATTALEA-menu-2024.jpg" } }, "author": { "@type": "Person", "@id": "#person-Mario", "name": "Mario" } }.main-navigation.pencimn-slide_down ul li:hover > ul,.main-navigation.pencimn-slide_down ul ul{-webkit-transform: none;-moz-transform: none; -ms-transform: none; -o-transform: none; transform: none;}.wpb_animate_when_almost_visible { opacity: 1; }a.custom-button.pencisc-button { background: transparent; color: #D3347B; border: 2px solid #D3347B; line-height: 36px; padding: 0 20px; font-size: 14px; font-weight: bold; } a.custom-button.pencisc-button:hover { background: #D3347B; color: #fff; border: 2px solid #D3347B; } a.custom-button.pencisc-button.pencisc-small { line-height: 28px; font-size: 12px; } a.custom-button.pencisc-button.pencisc-large { line-height: 46px; font-size: 18px; } 22p33

25.3 C
Franca
31/05/2025
Trending now

50% menos carbono: Speedo lança roupas com… 563044

Tecnologia verde aproveita palha de milho para… 6b3j6y

Jacto participa das comemorações de 50 anos… 715t6u

Connection Terroirs do Brasil se consolida como… 204o6x

1° de junho:  Dia Mundial do Leite 37493v

OMSA reconhece o Brasil como zona livre… 1ua3i

Hedgepoint: Plantio das novas safras de soja… 5s5b46

Emater-MG protege abelhas solitárias e ajuda a… 65443a

Drone Show: YANMAR estreia com geradores voltados… 2f2of

Café da Alta Mogiana atrai produtores internacionais… 4cc6e

556x3d

Agronegócios em Geral

Dicas para inovar no agronegócio e vender mais 6vx6j

by Mario0737

O jornalista Rodrigo Capella, diretor geral da Ação Estratégica – Comunicação e Marketing no Agronegócio, acaba de lançar seu novo livro, intitulado “Como inovar no agronegócio para alavancar as vendas”.

A obra tem 90 páginas e traz diversas dicas e orientações para produtores rurais, empresas de agronegócio, startups e cooperativas.

De acordo com Capella, o livro, que tem gratuito, está dividido em duas partes: Preparação e Ação. “Na Preparação, os leitores encontrarão rico conteúdo sobre reputação e lucro, além de dicas básicas. Já em Ação, os textos abordarão marketing, vendas, agronegócio digital, alto impacto, tecnologia, entre outros pontos”, pontua o autor, com diversos livros e artigos publicados, no Brasil e no exterior.

Capella acrescenta que o seu novo livro estimula os leitores a pensarem na estratégia mais adequada. “Nem sempre ela será a melhor, somente será a mais apropriada. Isso será bom porque em uma engrenagem, uma boa peça ajudará no ritmo adequado”, destaca o diretor da Ação Estratégica, que tem forte atuação nas redes sociais.

Para fazer o gratuito, e:

Como inovar no agronegócio para alavancar as vendas

Sobre o autor:

Rodrigo Capella é diretor geral da Ação Estratégica – Comunicação e Marketing no Agronegócio. Com atuação no agronegócio desde 2004, Capella é jornalista e pós-Graduado pela PUC-SP. Palestrante e Apresentador do Via Capella, programa de entrevistas focado em agronegócio e com forte repercussão nas redes sociais.

Capella é autor de livros e de artigos sobre agronegócio publicados no Brasil e no exterior. Idealizador do projeto “Alertas do Agronegócio”, que leva demandas do setor para o Executivo e o Legislativo. Fundador e Editor do site Marketing no Agronegócio: www.marketingnoagronegocio.com.br

FONTE: Ação Estratégica – Cristina Arinelli
[email protected]

Mario nu4k

Related posts 3wuq

[Marcos Fava Neves] – Boletim Agro30 – Exportações do Agro Acima das Melhores Expectativas 2s4u1b

Mario

Manutenção nas instalações elétricas: é melhor prevenir do que remediar 21l6e

Mario

Crescimento do setor de insumos agrícolas abre oportunidade para profissionalização e investimento em Marketing 631i14

Mario

Deixe um Comentário Cancel Reply 1o6l61

Save my name, email, and website in this browser for the next time I comment.

Este site utiliza cookies para melhorar sua experiência. Presumiremos que você concorda com isso, mas você pode cancelar se desejar. Aceitar Leia Mais